Rumors are swirling around that Pampers new, reformulated Swaddlers and Cruisers lines of diapers are causing rashes and chemical burns. But is this true? Has anyone come forward with conclusive proof that this is actually happening? Has anyone come forward with conclusive proof it’s not?
According to P&G, these allegations are “completely false.”
This response makes sense because we live in an age where misinformation gets passed off as gospel, and large, multi-national corporations like P&G have to act decisively.
On the other hand, we also live in an age where large, multi-national corporations spin just about everything, so who’s to say that 25 years from now, after some kind of “Jane Doe v. Pampers” class action lawsuit has been filed, all appeals have been exhausted and 150,000+ boxes of research, focus-group results and internal memos have been subpoenaed, cataloged and read in search of a smoking gun, P&G won’t pay a nominal fine and admit that while they didn’t lie, intentionally ignore some data, or make a critical error in judgement, they are sorry their long-since-reformulated product might have caused a limited number of cases of diaper rash all those years ago.
What strikes me as really silly is that P&G didn’t stop at denying the rumors were true, but went on to claim they were actually part of some giant conspiracy.
“These [diaper rash] rumors are being perpetuated by a small number of parents, some of whom are unhappy that we replaced our older Cruisers and Swaddlers products while others support competitive products and the use of cloth diapers,” said Pampers Vice President Jodi Allen in a statement.
A cabal of disgruntled former customers, Huggies families and the cloth diaper mafia?
(In the interest of full disclosure, I should point out that we are Huggies family and have been for 10 years.1 That said, I don’t personally have anything against Pampers, and can’t honestly remember why we chose Huggies over Pampers in the first place, though I suspect it was because the supply of newborn diapers the hospital gave us ran out at 2:40 am some night, and when I went to the nearest all-night drug store to find more, I grabbed the first box of diapers I could find, which happened to be Huggies.)
While it’s possible that P&G is right, and eventually some hidden camera footage of the secret meeting where the plot was first hatched between the aforementioned groups will emerge, but until then, do they really want to handle the concern parents have for the health and well-being of their offspring this way?
CONCERNED PARENT: Your diapers gave my pride and joy a rash.
FICTIONAL P&G SPOKESPERSON: That’s a lie.
CONCERNED PARENT: Then why was my little angel, whose life I care more about than even my own, crying in pain?
FICTIONAL P&G SPOKESPERSON: We don’t know. But let us ask you a question: Are you now, or have you ever been a member of an anti-Pampers organization?
CONCERNED PARENT: No — but I guarantee that I will be in the future.
However this all shakes out, one thing seems clear clear: just because Pampers is in the diaper business doesn’t mean they can handle a big mess.
1Yes, we should be using green diapers, or at least cloth diapers, but we don’t and to the extent we are ruining the planet, we are sorry.